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Mission statement
- Allow products / services that answer
perfectly the consumers needs to be put on the market.
- Allow manufacturing companies to find
at low cost (individual ideas) or via licensing contracts ideas of
new products / services (or improvements of existing products) based
on real market needs (larger sales after production and marketing)
corresponding to their internal capacities (existing range,
production capacity, know-how, subcontractors,…)
- Help creative persons and inventors
with procedures that will allow them to see their inventivity rewarded
- Enhance sustainable development
awareness in manufacturing companies, through the introduction on the
marketplace of products / services really useful to the community, in
a context of rarefaction of some natural resources (oil) and need of
preserving our environment (greenhouse effect,…)
- Enhance manufacturers awareness on the
uselessness of the sales perspective
(a.o. door-to-door or supermarkets stalls selling, massive mailings,
telemarketing, coupons, conditional sales, fidelity cards and
vouchers, « gifts », etc.) and of the production perspective (a.o. products coming from the R&D
lab and therefore incorporate state-of-the-art technology but that
are unfortunately not answering a real consumer need)
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